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It's time to simplify the Java platform name architecture, and we think you'll like it. The Java 2 platform has been an incredible success. Introduced as a major revision of Java technology in 1999, its editions -- the Enterprise Edition, Standard Edition, Micro Edition, and Java Card (which never adopted the "2" in its brand name) -- have become standards in their development specialties. Today, 86 percent of tech-savvy consumers recognize the Java technology brand. One in three consumers would rather buy a PC or a mobile phone with the "Java" logo. But the "J2" brand doesn't mean anything to consumers, according to a November 2004 report from Momentum Research. Over the last few months, the Java marketing team met with a large sample of the Java partner community, and the majority were in agreement with the idea of simplifying the naming system for the Java 2 platform: Drop the 2. Expand the acronym. Say "Java." Starting now, at the 2005 JavaOne Conference (June 27-30), let's all adopt the new naming system. As future releases of the platform ship,
When you write, use the following terms at first reference:
Note: That's without the "2" and without the "dot zero." Sun Java partners will migrate to the new platform names as they ship products that run on these new platforms. Current versions as well as older versions of the platform will maintain their current naming (for example, J2EE 1.4, J2SE 5.0, J2SE 1.4.x, and so on). Happy 10th birthday, Java technology, and thank you, Java community! Use this name and keep growing your momentum through the next decade. | ||||||||
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