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JAVA TECHNOLOGY BUSINESS DAY - For Business People
- 30 million consumers will download Java technology each month; do you want to reach them?
- 5 million developers are creating applications and content; do you work with any of them?
- 4.5 billion devices contain Java technology; does your company deliver any of them?
If you answered "yes" to any of the questions above, we have a special event for you. Java Technology Business Day at the JavaOne conference is designed for business and marketing leaders at companies delivering Java-based products, including software, hardware, content and services. Participants will begin the day with their technical colleagues at the General Session before attending five sessions designed just for them. At the end of the afternoon, they will rejoin conference attendees to tour the exciting JavaOne Pavilion and enjoy a reception.
Through presentations, case studies and a panel discussion, the curriculum will cover business issues pertaining to Java platform -- for the server, desktop, and devices. The day will offer many opportunities for networking with peers and influencing the direction of programs and services to boost business in the Java ecosystem.
When: Tuesday, May 8th, 2007
Where: Argent Hotel (Westin Market Street)
See also: Bring a Manager - Get a T-shirt! offer
The agenda will include:
Open-Source Java Technology: Business Opportunities and Risks
How will Sun's decision to open source its Java technology implementations drive adoption, innovation, and open new markets? What else might change in the Java ecosystem? Get the facts and explore the myths to understand the opportunities and risks for your business.
Speakers:
- Simon Phipps, Chief Open Source Officer, Sun Microsystems, Inc.
- Ted Schuh, Marketing Manager, Java Platform Enterprise Edition, Sun Microsystems, Inc.
- Rich Sands, Community Marketing Manager, Java Platform Standard Edition, Sun Microsystems, Inc.
- Vivek Mody, Community Marketing Manager, Mobile & Embedded Community, Sun Microsystems, Inc.
Marketing, Branding, and Certification Programs Demystified
Whether you represent a non-profit, a startup or a multi-national corporation, attend this special session to learn about the power of the Java brand and programs that can offer you global visibility in the technology industry and access to millions of consumers.
Speakers:
- Bruce G. Lee, Brand Strategist, Sun Microsystems, Inc.
- Deborah Mussomeli Williams, Group Marketing Manager, Software Portfolio Strategy & Marketing, Sun Microsystems, Inc.
Partnering to Win!
The Java community is supported by a strong partner ecosystem. This talk will highlight the features of vendor programs and illustrate them with case studies to demonstrate how they can boost your business.
Speakers:
- Ingrid Mayer, Group Manager, Market Development, Sun Microsystems, Inc.
- Ann McLaughlin, Director, ISV and Partnersips, Sun Microsystems, Inc.
- Dan Powers, Director, ISV Engineering, Sun Microsystems, Inc.
- and more...
New and Improved Services
With data that will surprise (and possibly delight) you, this session will explain the market context for Java content and applications today. It will also outline Sun's array of new services designed to support development, deployment and distribution.
Speakers:
- Thorsten Laux, Director of Client Engineering, Sun Microsystems, Inc.
- Bill Curci, Marketing Manager, Java Platform Standard Edition, Sun Microsystems, Inc.
Interactive Industry Panel: Maximizing ROI
Join Anne Thomas-Manes, the Burton Group's Vice President and Research Director for Application Platform Strategies, and an exciting group of speakers to explore what the industry needs to maximize ROI in the Java ecosystem. Be sure to bring your ideas!
Continue to visit this page for the latest information on Business Day!
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