Java Advanced Imaging In Action -- TrueSpectra, Inc.

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TrueSpectra, Inc., founded in 1992, is a leading force for enabling truly dynamic and interactive visual communications on the Internet. TrueSpectra develops products for e-commerce providers and Web developers who require a server capable of removing the imaging barriers creating rich, visually-enabled Web sites.

TrueSpectra's Iris Accelerate network imaging server is a dedicated, integrated imaging solution for Web developers that enables e-commerce sites to visually personalize on-line visits based on individual customers' preferences. For example, customers can specify colors and image sizes, mixing and matching images much as they would in a traditional retail outlet. The ability to manipulate images effectively in a Web-based retail environment helps create a more interactive - and attractive - experience for customers.

TrueSpectra, which previously developed exclusively for the Microsoft Windows NT platform, decided to embrace Java technology-based programming as part of its larger goal of meeting the needs of the growing Web service provider market, which is largely built on the Java platform. TrueSpectra's new Iris Accelerate for the Java platform employs the Java Advanced Imaging API to help facilitate network imaging and image processing built into the application's unique "on demand" image manipulation feature.

TrueSpectra anticipates that its new Iris Accelerate for the Java platform will increase its customers' e-commerce sales revenues by enabling richer, more photo-realistic images on the Web. The application will also reduce customers' Web-related operating costs by making preparation, management and deployment of Web-based images easier and faster.

" E-commerce is being held back by the lack of imaging solutions that allow e-commerce sites to use rich visuals and merchandising features to turn online selling into true online retailing. Sun's commitment to advanced imaging through the Java Advanced Imaging API marks a turning point for the industry, and for Java technology as the platform of choice for imaging. TrueSpectra used the Java Advanced Imaging API to build its Iris Accelerate for the Java platform, the foundation for the first dedicated approach to creating, publishing and managing high quality on-demand images on the Web. The combination of the Java Advanced Imaging technology and Iris Accelerate for the Java platform gives more power to Web developers and will drive a new wave of sophisticated, visually-driven applications for e-retailing, image banks and more. "

Sasa Radulovic
Vice President, Product Development
TrueSpectra

TrueSpectra, Inc
4950 Yonge Street, Suite 802
North York, Ontario, Canada
M2N 6KI
(416) 224-0076