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The Java TV API is a vertical extension to the PersonalJava platform for creating interactive applications for digital television. The API allows the real-time display of relevant, contextual information in parallel with standard programming; electronic commerce transactions initiated from advertising spots, programming, or applications such as home banking; and real-time interactive communications with television personalities and animated characters.
See what a number of industry leaders have to say about Java technology in Digital TV: Philips, Sony, Intertainer, Veon, OpenTV, CANAL+, Hongkong Telecom.
One of the more powerful value additions that the Java TV API can bring to the emerging digital TV marketplace is its ability to significantly enhance broadcast content. The Java TV API enables developers to pump up content in several ways.
A new class of interactive services is quickly becoming available to consumers via their TV sets. These new services will enable television viewers to play along with game shows, see the movies they want to see - when they want to see them, view sporting events from the camera angle of their choice, order products just advertised, browse the Internet, communicate with their loved ones, and much, much more - all with the simple press of a remote control button.
Java TV technology is poised to remake our definitions of what television viewing is all about. We may soon be playing along with friends during Jeopardy, clicking on a Ford Explorer during an ad to find out what colors are available at the local dealer, or querying the latest Sammy Sosa stats during a game, simply by using the remote.
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