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One of the more powerful value additions that the Java TV API can bring to
the emerging digital TV marketplace is its ability to significantly enhance
broadcast content. The Java TV API enables developers to pump up content in
several ways, including:
- providing TV viewers with engaging interactivity
- real-time displays of relevant, contextual information in parallel with standard TV programming
- electronic commerce transactions initiated from advertising spots, programming, or applications such as home banking
- real-time interactive communications with TV personalities and animated characters
Through Java technology extensions, developers and providers can create
content that takes full advantage of the underlying video, audio and
graphics hardware of a digital television or set-top box. The Java platform
allows developers to synchronize the display of application elements such
as bitmaps and text with the underlying video or background audio of the
television broadcast. In addition, transparency-to-video and graphics
layering capabilities give developers more flexibility and control over the
appearance of these application elements.
Here are some scenarios that highlight what is possible with the Java TV API.
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 Enhanced TV Broadcasting
National Ad with Embedded Local Information
Channel-Independent Stock Ticker
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